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Srini Sekaran

Srini Sekaran

Thoughts on Product and More.

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  • Finding the Right Fit: Improve Your Machine Learning Model Accuracy
  • The Data Labeling Playbook: A Human Approach
  • The Marketing Funnel Playbook: Optimize Every Step of the Journey
  • How to Segment a Market
  • What Plato Can Teach Us About Purchase Decisions
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CategoryProduct Marketing

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By : Srini Sekaran August 3, 2020August 7, 2020

The Marketing Mix: The Four Ps

At the heart of any marketing strategy is the marketing mix, or the four Ps: product, price, place, and promotion. Each of these elements is about value.

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By : Srini Sekaran August 3, 2020August 3, 2020

Personas, Part Two: How to Create a Persona

In the first part of this blog, we talked about the value personas provide for our marketing and product teams. Now, let’s take a look at how to create them.

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By : Srini Sekaran August 3, 2020August 3, 2020

Personas, Part One: Why They’re Important

Personas make it possible to internalize and humanize a collection of individuals with shared characteristics, paving the way for empathy.

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By : Srini Sekaran June 20, 2020June 22, 2020

Influencing the Product Roadmap, Part Two: Customer Empathy

We can become strategic roadmap influencers by carrying out the most important role we have: acting as the voice of the customer.

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By : Srini Sekaran June 20, 2020June 20, 2020

Influencing the Product Roadmap, Part One: Relationships and Market Intelligence

You can influence the product roadmap by being the expert on the customer, category, and competition.

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By : Srini Sekaran December 26, 2019June 7, 2020

Packaging Strategy: A Customer-Centric Approach

Customer empathy doesn’t stop with product features. Every aspect of both the product and buying experience must be customer-centric. Packaging is no exception.

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By : Srini Sekaran September 8, 2019June 7, 2020

5 Steps to Launch a Product

In launching products, the cardinal word is clarity. Learn the 5 steps in a successful product launch.

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