At the heart of any marketing strategy is the marketing mix, or the four Ps: product, price, place, and promotion. Each of these elements is about value.
In the first part of this blog, we talked about the value personas provide for our marketing and product teams. Now, let’s take a look at how to create them.
Personas make it possible to internalize and humanize a collection of individuals with shared characteristics, paving the way for empathy.
We can become strategic roadmap influencers by carrying out the most important role we have: acting as the voice of the customer.
You can influence the product roadmap by being the expert on the customer, category, and competition.
Customer empathy doesn’t stop with product features. Every aspect of both the product and buying experience must be customer-centric. Packaging is no exception.
In launching products, the cardinal word is clarity. Learn the 5 steps in a successful product launch.