At the heart of any marketing strategy is the marketing mix, or the four Ps: product, price, place, and promotion. Each of these elements is about value.
CategoryProduct Marketing
Personas, Part Two: How to Create a Persona
In the first part of this blog, we talked about the value personas provide for our marketing and product teams. Now, let’s take a look at how to create them.
Personas, Part One: Why They’re Important
Personas make it possible to internalize and humanize a collection of individuals with shared characteristics, paving the way for empathy.
Influencing the Product Roadmap, Part Two: Customer Empathy
We can become strategic roadmap influencers by carrying out the most important role we have: acting as the voice of the customer.
Influencing the Product Roadmap, Part One: Relationships and Market Intelligence
You can influence the product roadmap by being the expert on the customer, category, and competition.
Packaging Strategy: A Customer-Centric Approach
Customer empathy doesn’t stop with product features. Every aspect of both the product and buying experience must be customer-centric. Packaging is no exception.
5 Steps to Launch a Product
In launching products, the cardinal word is clarity. Learn the 5 steps in a successful product launch.