Your customer is at the core of the purchase journey and optimizing any marketing funnel begins with just that: the customer.
CategoryProduct Marketing
How to Segment a Market
Segmentation also helps you design the right marketing mix for your target market so you can add more value for your customers.
What Plato Can Teach Us About Purchase Decisions
Plato’s tripartite soul can help us address the needs of customers by appealing to the different decision-making centers of a person.
How to Go to Market: What a GTM Strategy Looks Like
Taking your product to market involves the 4Ps and being aware of who the customer is.
Working with the Press and Public Relations
Telling a consistent story across initiatives solidifies the message to prospects and for everyone else.
Jugaad Thinking for Product
Jugaad offers tangible lessons for the product marketer, including on how to operate with constraints, think with first principles, and deliver greater value through empathy.
Messaging: Validating Its Effectiveness
Validating both externally and internally can help you track the efficacy of your messaging.
Messaging: How to Communicate Value
Messaging is about communicating the value of your company and product to the customer.
Positioning: How to Create a Statement
Positioning is critical when it comes to both your short-term and long-term ability to sell.
Build Social Proof: How to Create Customer Case Studies
In a noisy world, social proof is increasingly important for businesses. With case studies, you’re not just able to talk about value but demonstrate it authentically with a real customer.