Your customer is at the core of the purchase journey and optimizing any marketing funnel begins with just that: the customer.
Segmentation also helps you design the right marketing mix for your target market so you can add more value for your customers.
Plato’s tripartite soul can help us address the needs of customers by appealing to the different decision-making centers of a person.
Taking your product to market involves the 4Ps and being aware of who the customer is.
Telling a consistent story across initiatives solidifies the message to prospects and for everyone else.
Jugaad offers tangible lessons for the product marketer, including on how to operate with constraints, think with first principles, and deliver greater value through empathy.
Validating both externally and internally can help you track the efficacy of your messaging.
Messaging is about communicating the value of your company and product to the customer.
Positioning is critical when it comes to both your short-term and long-term ability to sell.
In a noisy world, social proof is increasingly important for businesses. With case studies, you’re not just able to talk about value but demonstrate it authentically with a real customer.