The metadata of machine learning training data is borne from people. Any playbook that speaks to data labeling must be centered around people.
Your customer is at the core of the purchase journey and optimizing any marketing funnel begins with just that: the customer.
Segmentation also helps you design the right marketing mix for your target market so you can add more value for your customers.
Taking your product to market involves the 4Ps and being aware of who the customer is.
Positioning is critical when it comes to both your short-term and long-term ability to sell.
At the heart of any marketing strategy is the marketing mix, or the four Ps: product, price, place, and promotion. Each of these elements is about value.
In the first part of this blog, we talked about the value personas provide for our marketing and product teams. Now, let’s take a look at how to create them.
Personas make it possible to internalize and humanize a collection of individuals with shared characteristics, paving the way for empathy.
We can become strategic roadmap influencers by carrying out the most important role we have: acting as the voice of the customer.
You can influence the product roadmap by being the expert on the customer, category, and competition.