Messaging is about communicating the value of your company and product to the customer.
Positioning is critical when it comes to both your short-term and long-term ability to sell.
In a noisy world, social proof is increasingly important for businesses. With case studies, you’re not just able to talk about value but demonstrate it authentically with a real customer.
At the heart of any marketing strategy is the marketing mix, or the four Ps: product, price, place, and promotion. Each of these elements is about value.
In the first part of this blog, we talked about the value personas provide for our marketing and product teams. Now, let’s take a look at how to create them.
Personas make it possible to internalize and humanize a collection of individuals with shared characteristics, paving the way for empathy.
We can become strategic roadmap influencers by carrying out the most important role we have: acting as the voice of the customer.
You can influence the product roadmap by being the expert on the customer, category, and competition.
Customer empathy doesn’t stop with product features. Every aspect of both the product and buying experience must be customer-centric. Packaging is no exception.
Depending on how tech-centric your circle is, it seems like everyone wants to become a product manager. And it makes sense. Product managers help shape the direction of a product and are squarely at the intersection of creativity, technical understanding, business, and customers. It’s broad and deep—and you have the opportunity to hone a spectrum