A key element in training an effective machine learning model is enabling the ability to generalize well. Finding a right fit is an important step in that process.
The Data Labeling Playbook: A Human Approach
The metadata of machine learning training data is borne from people. Any playbook that speaks to data labeling must be centered around people.
3 Ways to Prioritize Features
Prioritization frameworks can be helpful tools to determine which products, features, and projects should be focused on and placed on the roadmap.
The Marketing Funnel Playbook: Optimize Every Step of the Journey
Your customer is at the core of the purchase journey and optimizing any marketing funnel begins with just that: the customer.
How to Segment a Market
Segmentation also helps you design the right marketing mix for your target market so you can add more value for your customers.
What Plato Can Teach Us About Purchase Decisions
Plato’s tripartite soul can help us address the needs of customers by appealing to the different decision-making centers of a person.
How to Go to Market: What a GTM Strategy Looks Like
Taking your product to market involves the 4Ps and being aware of who the customer is.
Working with the Press and Public Relations
Telling a consistent story across initiatives solidifies the message to prospects and for everyone else.
Jugaad Thinking for Product
Jugaad offers tangible lessons for the product marketer, including on how to operate with constraints, think with first principles, and deliver greater value through empathy.
Messaging: Validating Its Effectiveness
Validating both externally and internally can help you track the efficacy of your messaging.