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Srini Sekaran

Srini Sekaran

Thoughts on Product + More.

Categories
  • AI/ML
  • Product Management
  • Product Marketing
  • Thoughts
Recent Posts
  • Finding the Right Fit: Improve Your Machine Learning Model Accuracy
  • The Data Labeling Playbook: A Human Approach
  • 3 Ways to Prioritize Features
  • The Marketing Funnel Playbook: Optimize Every Step of the Journey
  • How to Segment a Market
Topics
  • AI/ML
  • Product Management
  • Product Marketing
  • Thoughts
  • About
  • Books
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By : Srini Sekaran September 10, 2020September 12, 2020

Finding the Right Fit: Improve Your Machine Learning Model Accuracy

A key element in training an effective machine learning model is enabling the ability to generalize well. Finding a right fit is an important step in that process.

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By : Srini Sekaran September 10, 2020September 12, 2020

The Data Labeling Playbook: A Human Approach

The metadata of machine learning training data is borne from people. Any playbook that speaks to data labeling must be centered around people.

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By : Srini Sekaran September 7, 2020April 7, 2021

3 Ways to Prioritize Features

Prioritization frameworks can be helpful tools to determine which products, features, and projects should be focused on and placed on the roadmap.

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By : Srini Sekaran August 30, 2020September 12, 2020

The Marketing Funnel Playbook: Optimize Every Step of the Journey

Your customer is at the core of the purchase journey and optimizing any marketing funnel begins with just that: the customer.

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By : Srini Sekaran August 27, 2020August 27, 2020

How to Segment a Market

Segmentation also helps you design the right marketing mix for your target market so you can add more value for your customers.

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By : Srini Sekaran August 27, 2020August 27, 2020

What Plato Can Teach Us About Purchase Decisions

Plato’s tripartite soul can help us address the needs of customers by appealing to the different decision-making centers of a person.

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By : Srini Sekaran August 27, 2020August 27, 2020

How to Go to Market: What a GTM Strategy Looks Like

Taking your product to market involves the 4Ps and being aware of who the customer is.

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By : Srini Sekaran August 27, 2020August 27, 2020

Working with the Press and Public Relations

Telling a consistent story across initiatives solidifies the message to prospects and for everyone else.

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By : Srini Sekaran August 14, 2020August 14, 2020

Jugaad Thinking for Product

Jugaad offers tangible lessons for the product marketer, including on how to operate with constraints, think with first principles, and deliver greater value through empathy.

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By : Srini Sekaran August 14, 2020

Messaging: Validating Its Effectiveness

Validating both externally and internally can help you track the efficacy of your messaging.

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